Manufacturing Integration Engineering Technology (MIET) – Smart Manufacturing
WCTC has launched a new associate degree in Manufacturing Integration Engineering Technology (MIET) – a 60-credit program focused on smart manufacturing, automation, and artificial intelligence. This advanced degree is ideal for individuals interested in upskilling, especially adults seeking career change or advancement in technology-driven manufacturing roles. The goal of this campaign was to spread the word about this new advanced degree.
Campaign overview
The Smart Manufacturing campaign launched to promote WCTC’s newest associate degree, focused on AI and automation in manufacturing. As project manager, I led the effort to raise awareness, reach strategic audiences, and generate early interest in a highly specialized and future-focused program.
Results
-
Increased web traffic to the program page from ~20 to 200 visitors per day during the campaign.
-
Generated initial applications and established early awareness for a brand-new offering.
Contributions
-
Oversaw the $30,000 multi-channel campaign from start to finish—managing creative, timelines, vendors, and cross-team collaboration.
-
Developed tailored messaging for three core audiences: recent WCTC automation grads, industry employers, and adult learners exploring upskilling.
