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Manufacturing Integration Engineering Technology (MIET) – Smart Manufacturing

WCTC has launched a new associate degree in Manufacturing Integration Engineering Technology (MIET) – a 60-credit program focused on smart manufacturing, automation, and artificial intelligence. This advanced degree is ideal for individuals interested in upskilling, especially adults seeking career change or advancement in technology-driven manufacturing roles. The goal of this campaign was to spread the word about this new advanced degree. 

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Campaign overview

The Smart Manufacturing campaign launched to promote WCTC’s newest associate degree, focused on AI and automation in manufacturing. As project manager, I led the effort to raise awareness, reach strategic audiences, and generate early interest in a highly specialized and future-focused program.

 
Results
  • Increased web traffic to the program page from ~20 to 200 visitors per day during the campaign.

  • Generated initial applications and established early awareness for a brand-new offering.

 
Contributions
  • Oversaw the $30,000 multi-channel campaign from start to finish—managing creative, timelines, vendors, and cross-team collaboration.

  • Developed tailored messaging for three core audiences: recent WCTC automation grads, industry employers, and adult learners exploring upskilling.

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Impact Magazine

Directed the creative design and layout of Impact Magazine, a key outreach piece reaching over 170,000 households

Katie Ish Designs

N79W16079 Community Dr | Menomonee Falls, WI

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