CRM & Email Marketing Strategy

Through a CRM, I lead the development and execution of strategic email and text communications across the enrollment funnel. This includes building multi-touch drip campaigns, event communications, and ad hoc outreach, all aligned to engage prospective students and drive action.

Highlights

Designs 7 active drip campaigns targeting various stages of the prospective student journey and segmenting to appropriate populations
Developed email strategies for events, open house, and targeted follow-ups
Average Click-Through Rates (CTR):
- Drip campaigns: ~1.5%
- Ad hoc emails: 5–30%
- Event communications: ~5%

Open House Event Campaign

Led a cross-channel campaign designed to drive recruitment leads, increase attenance and applications, and deliver measurable engagement

Full Campaign >