Open House Event Campaign
Open House is WCTC’s flagship recruitment event, held twice annually. Each member of the marketing team plays a role in driving attendance and increasing applications beyond the previous spring’s benchmarks. I served as project manager, overseeing designers, coordinating with vendors, and aligning efforts with on-site stakeholders to ensure a successful event.
Campaign Overview
Tactics
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Postcard mailings with messaging and designs tailored for specific audiences
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Targeted and segmented HTML email campaigns
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Geo-targeted digital display ads
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Organic and paid social media promotion
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On-campus signage and digital graphics
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Event webpage with registration and program info
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Billboards, video and gas pump advertising
Results
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Increased attendance by over 25% compared to the previous spring Open House
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Achieved a 15% increase in applications submitted within one week of the event
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Generated high engagement through paid email and organic social media
Contributions
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Oversaw end-to-end campaign planning and execution with an $85,000 budget, while ensuring deadlines and deliverables were met
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Directed designers and collaborated with internal stakeholders to develop print and digital materials
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Coordinated with external vendors for print, mailing, digital and signage execution
