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Open House Event Campaign

Open House is WCTC’s flagship recruitment event, held twice annually. Each member of the marketing team plays a role in driving attendance and increasing applications beyond the previous spring’s benchmarks. I served as project manager, overseeing designers, coordinating with vendors, and aligning efforts with on-site stakeholders to ensure a successful event.
 

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Campaign Overview

Tactics
  • Postcard mailings with messaging and designs tailored for specific audiences

  • Targeted and segmented HTML email campaigns

  • Geo-targeted digital display ads

  • Organic and paid social media promotion

  • On-campus signage and digital graphics

  • Event webpage with registration and program info

  • Billboards, video and gas pump advertising

 
Results
  • Increased attendance by over 25% compared to the previous spring Open House

  • Achieved a 15% increase in applications submitted within one week of the event

  • Generated high engagement through paid email and organic social media

 
Contributions
  • Oversaw end-to-end campaign planning and execution with an $85,000 budget, while ensuring deadlines and deliverables were met

  • Directed designers and collaborated with internal stakeholders to develop print and digital materials

  • Coordinated with external vendors for print, mailing, digital and signage execution

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Low-Enroll Program Mini Campaigns

Led strategy and execution for a fast-turnaround outreach campaign. Surpassed application goals by 67%, across low-enrollment programs

Katie Ish Designs

N79W16079 Community Dr | Menomonee Falls, WI

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