Mini Program Specific Campaigns
This campaign was grounded in urgency, clarity, and targeted messaging. I developed the concept and timeline, led collaboration between our marketing team and key stakeholders, and oversaw tactical execution across channels. From strategy to messaging, I ensured every element worked together to meet campaign goals.
Campaign overview
​Key tactics
-
Targeted email blasts via our CRM (Slate)
-
A simple but high-converting landing page (wctc.edu/unleash)
-
Organic and paid social campaigns on Instagram and LinkedIn
-
Prominent program page callouts and CTAs
-
Paid search campaign
​
Results
-
117 total leads (form submissions)
-
67 applications submitted (goal was 40)
-
50 inquiries from interested prospects
-
167% of our application goal achieved
Contributions
-
Led the development of the campaign concept, strategy, and messaging
-
Oversaw execution across email, social, and web tactics to ensure consistency and alignment
-
Tailored audience segments and messaging to appropriate leads in the funnel
