Brand Campaign Overview
A high-impact branding campaign designed to shift public perception of technical education, build awareness, and elevate WCTC’s image as a future-ready institution. This effort emphasized excellence, innovation, and faculty strength. This campaign was intended to position WCTC as a leader in modern higher education especially in AI and technology.
Campaign Overview
Tactics
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Postcard mailings
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HTML email campaigns
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Geo-targeted digital display ads
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Organic and paid social media promotion
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On-campus signage and digital graphics
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Billboards, video and gas pump advertising
Results
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Played a key role in stabilizing enrollment trends during a period of overall industry decline
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Increased visibility and improved perception of technical education among public and business audiences
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Strengthened brand cohesion by maintaining consistency across all touchpoints
Contributions
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Oversaw end-to-end project management of the campaign, ensuring strategic alignment and timely execution
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Coordinated cross-departmental collaboration and managed relationships with creative vendors
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Helped guide messaging rollout across channels, including digital, print and campus signage
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Ensured smooth implementation of campaign tactics while keeping efforts on budget and on schedule
